Connor & Company™ - Logo & Visual Identity Design

Connor & Company represents the barbershop and the men's grooming product line by Connor Murphy, a fictional Barber who is passionate about his family business legacy and the best etiquettes and classics of traditional men's grooming culture.

The goal was to create a branding system and a classic, vintage visual identity for the brand Connor & Company, that represents attributes such as elegance, meaningful connections, and the antiques of traditional barbershop culture. Connor is a talented hairdresser specializing in retro style hairdo and grooming, and attracts both young and senior audiences for his premium services. Therefore, it was identified that a premium and exclusive identity would be the ideal solution to appeal for his unique audience.

In addition to the barbershop, Connor also heads the men's grooming product line, by Connor & Company, which consists of products such as men's shampoo, hair spray and beard oil. The task included the need to craft appropriate packaging solutions for these products, while adhering to the above identified brand descriptors.