ARABESSO®- Packaging Design

Arabesso is a Jordanian Artisan Coffee brand that sells Fresh Roasted coffee beans. They were in need of a packaging design solution that could take their product visual to a next level. Arabesso is a brand that values their cultural roots and it wants people to experience the taste of traditional Jordanian Coffee. 

My task was to come up with design solutions that could express the qualities of a rich, luxury, coffee product that also showcases its roots to Jordanian culture.

After thorough research and trying out several possible styles, we could successfully arrive at this beautiful work for the Arabesso Brand and they believed it to be the perfect solution for their need.